STRATUS
Create a complete picture of your customers based on their demographics, lifestyle and shopping behavior.
Find out where they live and understand their preferences to create more effective marketing strategies.
Reach your best clients and prospects, follow market trends and predict changes and opportunities with data covering age, gender, marital status, education, occupation, income, housing, cultural diversity, competition and more.
STRATUS
A new perspective on communities and markets.
STRATUS is an essential tool built to support managers' decisions:
- Design of marketing and media investment strategies;
- Choice of store locations / optimization of your physical network;
- Analysis of the impact of your campaigns by territory, target or other variable
- Calculation of your market shares and growth objectives;
- Anticipation of the behavior of your targets;
- And more!
STRATUS SEGMENTS
STRATUS is based on a custom Canadian segmentation algorithm where each individual in Canada is associated with a segment. STRATUS allows you to create a clear and comprehensive customer profile by analyzing their demographic and behavioral characteristics and will allow you to effectively shape your marketing strategies. Our solution is specific to Canadian regional realities; Quebec, Ontario, Prairies, British Columbia and the Maritimes.
Our Services
POWERFUL MARKET ANALYSIS
Micro-markets:
By identifying each geographic market area of interest, marketing efforts can be concentrated in high yield areas.
Our Approach
Potential benchmarking:
with sales figures, profiles of consumer segments, definition of the micro market and competitive mapping, we can measure the potential by micro-market and allow us to better define our marketing expenses.
STRATUS B2B & Custom
Do you want even more precise segmentation that applies to your specific realities?
We can also create custom segments, B2B segments, and economic segments that match your goals and objectives. These segments are thus built from STRATUS and your data.